Felice’s work is a collision of worlds—punk, vintage Australiana, the sorrow of graveyards and the disorienting blur of cities seen from the window of a moving vehicle. Each frame she creates tease the delicate tension between the sacred and the profane, the living and the dead. Her cinematic universe is both seductive and unsettling, capturing a world where beauty is a weapon, and fear is a truth to be embraced.

She spent a decade working her way up from production assistant to director. Now, collaborating with household names like Dove Cameron, Maluma, Bella Thorne, and global brands like Colorbond and Panasonic, to shaping culturally poignant horror experiences with Australia’s number one immersive brand, Haus of Horror, Felice has redefined what it means to be an artist in the digital age.

She is the architect of high-fashion thrillers, where visual storytelling is laced with tension and allure. Her work—intensely atmospheric, deeply emotional—has made her the director of choice for artists and brands eager to explore the darkest corners of creativity. Each of her pieces invite viewers to confront the edge of their own fear and fascination.

Born in a small coastal town in Australia—where fibro beach shacks stand defiant against endless stretches of white sand—Felice’s imagination was shaped by the tension between the natural world’s beauty and the subtle, unsettling presence of the past. It was this world, suspended between stillness and whispers, that became her canvas.

She left behind the silence of her coastal home to follow a dream of film. Arriving in Los Angeles, she navigated the grit and glamour of the city. By day, she studied the craft of filmmaking on a scholarship at NYFA; by night, she worked at the world’s most famous rock and roll bar; Rainbow Bar & Grill—grimy, haunted and legendary. It was here that her creative obsessions took root—an all-consuming fascination with glamour, decay, and the spectral.

Beyond the screen, Felice is a force in alternative music, releasing her own music project as well as creating electrifying tour content for artists like Whipped Cream and Rezz. Her creative spirit stretches into documentary filmmaking, blending her diverse interests into a unique voice that transcends mediums. As a DJ, she has spun dark, electrifying sets at alternative events worldwide, including headlining two nights at Sydney’s 2024 Ghost Festival, continuing her exploration of sound as a way to stir the soul.

Her work, which has garnered billions of views and graced film festivals worldwide, has illuminated Times Square and cemented her as a formidable force in the creative world. Felice’s hands-on approach ensures each project is a reflection of her meticulous craft—something distinctly her own, yet undeniably universal.

Now, splitting her time between Sydney and Los Angeles, her vision continues to expand.

What’s next? Stay tuned. Follow her on instagram.